Unlikely Realtor Resource…Boating? It seems like a very unlikely resource for Realtors, a boating website? Yes, that is exactly what I said. www.BoatingSwapShop.com has become a resource for real estate professionals looking to sell property on or near the water. BoatingSwapShop.com has devoted a single category to Ocean and Lakefront Properties. “It seems that people who are buying and selling boats are interested in purchasing properties on the water or with views of the water. Makes since, they want to live where they play,” Scott Benjamin of BoatingSwapShop.com says. So why would a realtor waste their time placing their listings on the website. For starters and the one reason that is the best, it’s FREE! They do not charge to place listings on the site. They maintain their earnings through affiliate program sponsors and plan on keeping the site fee free in the future! Ok, its free but who’s looking at the site? Good question. Since the beginning of BoatingSwapShop.com coming online in February 2008 they have doubled traffic to the website each month! Due to aggressive marketing and networking with other companies they continue to see an increase of over 500 new visitors a month. Traffic rankings from Alexa.com show the site to be up 115% in global users who visit the site. With 81.2% of those users coming from the United States. It’s defiantly on the upward trend and they are looking to continue this kind of growth for the next couple of years, according to their marketing strategy. With the rough waters we are currently experiencing in the real estate market it doesn’t hurt to have a another resource. Just look at it as another boat to help ride out the storm. Your unlikely real estate resource, www.BoatingSwapShop.com. Published July 28, 2008 |